Top 15 Best Luxury Business Ideas for 2024: Maximizing Profit with the Best and Trendiest Ventures
In the shimmering landscape of India’s economy, the luxury market is a treasure trove waiting to be discovered.
Did you know that India is projected to be the third largest consumer market by 2025?
Amidst this burgeoning affluence, lies a golden opportunity for entrepreneurial ventures steeped in luxury. But what makes the notion of luxury business so enticing, and how could it be the chariot of your entrepreneurial triumph?
The allure of luxury is timeless, yet in a modern Indian context, it’s a testament to rising disposable incomes and a burgeoning middle class with a taste for the finer things in life.
However, embarking on a luxury business venture isn’t just a flight of fancy; it addresses the growing demand for premium products and services, marrying opulence with opportunity. But, how do you navigate the sparkling yet intricate maze of the luxury market?
In this compass of a narrative, you’ll uncover the essence of luxury business ventures in India, and learn how to meticulously craft your own saga of success in this realm.
Whether it’s the allure of designer boutiques, the bespoke charm of custom-tailored experiences, or the warm embrace of high-end hospitality, the tapestry of luxury business is rich and varied.
Moreover, this article will shine a light on the common apprehensions you might harbor, and the solutions that could turn the tides in your favor. Are you ready to unravel the silk route of modern-day luxury business ventures?
Now, let the curtain rise on your luxurious entrepreneurial journey as we delve into a world where elegance meets enterprise, and dreams are spun into gold.
15 Best Luxury Business Ideas in India to start in 2024 for Entrepreneurs
India is a country that has seen a tremendous growth in its luxury market in recent years. As the economy continues to expand and more people enter the middle class, the demand for luxury goods and services is only going to increase.
This presents a perfect opportunity for entrepreneurs who are looking to start a luxury business in India. There are numerous options available, ranging from luxury fashion and accessories to high-end hospitality and wellness services.
Some of the best luxury business ideas to consider in India in 2024 include luxury spas and wellness retreats, high-end gourmet food stores, luxury travel agencies, exclusive wedding planning services, personalized luxury gift services, luxury car rental services, luxury home decor and furniture stores, luxury beauty salons and grooming services, premium event management services, luxury real estate consultancy, luxury tech gadgets and accessories stores, high-end fitness clubs and wellness centers, luxury fashion boutiques, luxury pet care services, and luxury concierge services.
With the right market research, proper planning, and meticulous execution, these luxury business ideas have the potential to thrive in the Indian market and cater to the growing demand for luxury experiences.
1. Luxury Retail and High-End Goods:
Jewelry and Watches
The jewelry and watch industry is a multi-billion dollar industry, The global jewelry market size was valued at USD 216.48 billion in 2022 and is projected to grow from USD 224.38 billion in 2023 to USD 308.36 billion by 2030, exhibiting a CAGR of 4.6% during the forecast period.
In India, the revenue in the jewelry segment amounts to US$76.77bn in 2023 and is expected to grow annually by 4.93% (CAGR 2023-2026). The market is expected to grow at a steady pace due to the increasing disposable income and spending power of consumers.
On other hand The global watch market size is estimated at USD 97.41 billion in 2023, and is expected to reach USD 124.44 billion by 2028, growing at a CAGR of 5.02% during the forecast period (2023-2028). The revenue in the Watches segment amounts to US$75.75bn in 2023 and is expected to grow annually by 4.44% (CAGR 2023-2026)
In India, the watch market is projected to register a CAGR of 20.32% during the forecast period. India also became the biggest market for smartwatches in Q1 2023, accounting for 27% of smartwatches sold globally
There are a number of different ways to start a jewelry and watch business. You could open a retail store, sell online, or become a wholesale supplier. You could also specialize in a particular type of jewelry or watch, such as diamonds, gold, or vintage watches.
If you are interested in starting a jewelry and watch business, it is important to do your research and understand the market. You should also have a strong understanding of jewelry and watches, and be able to offer your customers expert advice.
Fashion and Apparel
The high-end fashion apparel and accessories market is another large and growing market, with a market estimated to be USD 101.40 billion in 2023 india.
The market is expected to grow annually by 3.85% (CAGR 2023-2028). The largest segment of the market is Women’s Apparel, with a market volume of USD 48.88 billion in 2023.
There are a number of different ways to start a high-end fashion apparel and accessories business. You could design and manufacture your own products, or you could resell designer brands. You could also open a retail store, sell online, or offer a personal styling service.
If you are interested in starting a high-end fashion apparel and accessories business, it is important to have a strong understanding of fashion trends and the needs of your target market.
You should also have a good eye for style and be able to create or curate a collection that will appeal to your customers.
Related: Best Ecommerce Platform for selling Clothing: A Comprehensive Guide.
Art and Antiques
The Indian handicrafts market, which includes art and antiques, reached a size of USD 3,968.0 Million in 2022. It is expected to grow at a CAGR of 7.7% during 2023-2028, reaching USD 6,218.4 Million by 2028.
Moreover, the Indian art market generated a staggering Rs 582.7 crore (USD 75.8 Million) in the first half of FY22-23. The market has shown strong performance and turnover, achieving sales figures to the tune of Rs 880.9 crore from April 20 to March 21.
There are a number of different ways to start an art and antiques business. You could open a gallery, sell online, or become a private dealer. You could also specialize in a particular type of art or antique, such as paintings, sculptures, or furniture.
If you are interested in starting an art and antiques business, it is important to have a strong understanding of art history and the art market. You should also have a good eye for art and be able to identify valuable pieces.
Perfume Business
The perfume business is another niche market, but it is also a very profitable market.
The perfume market in India is estimated to grow at a CAGR of 15.23% between 2022 and 2027. The market size is forecast to increase by USD 1,328.31 million.
The revenue in the Fragrances market amounts to US$311.60m in 2023 and is expected to grow annually by 1.53% (CAGR 2023-2028).
The growth of the market depends on several factors, including increasing demand from the millennial population, influential endorsements from celebrities and social media, and replenishing personal grooming.
There are a number of different ways to start a perfume business. You could create your own fragrances, or you could resell designer fragrances. You could also open a retail store, sell online, or offer a mobile fragrance consultation service.
If you are interested in starting a perfume business, it is important to have a strong understanding of fragrance science and the perfume market. You should also have a good sense of smell and be able to create or curate a collection of fragrances that will appeal to your customers.
2. Real Estate and Home Decor:
Luxury Real Estate
Lately, there has been a growing demand for luxury homes in India, driven by middle-class individuals eager to flaunt their newfound prosperity and status.
Moreover, there has been a notable shift in the desire to own homes among young consumers, particularly in the wake of the pandemic.
According to the 2023 Luxury Outlook Survey conducted by India Sotheby’s International Realty (ISIR), approximately 33% of High Net Worth Individuals (HNIs) and Ultra High Net Worth Individuals (UHNIs) are willing to invest more than Rs 10 crore in purchasing property.
Their top preferences include high-rise apartments, followed by farmhouses and holiday homes. The cities of Delhi, Mumbai, Goa, and Bengaluru rank highest on their list of preferred locations.
The growth of the luxury real estate market in India is being driven by a number of factors, including:
- Rising incomes and disposable wealth of the affluent class
- Increasing urbanization and demand for luxury living spaces
- Growing interest from foreign investors
Interior Designing
Offering interior design services for luxurious homes and commercial establishments can be a profitable business idea in India. The demand for interior design services is increasing as more and more people are looking to create stylish and comfortable living and working spaces.
The Indian interior design market size reached USD 28.6 Billion in 20221. Looking forward, it is expected to reach USD 51.4 Billion by 2028, exhibiting a growth rate (CAGR) of 10.3% during 2023-2028.
The market is driven by the rising demand for innovative interior designs that optimize space, the emerging real estate industry, and rapid urbanization.
Other factors contributing to the growth include the integration of eco-friendly materials and designs that promote a healthy lifestyle, and technological advancements that enable virtual design consultations and efficient project management.
Online Rug Store
Starting an online store selling specialty rugs and other high-end home decor items could be a potential business idea in India. The demand for high-end home decor items is increasing as more and more people are looking to furnish their homes with luxurious and unique items.
The home decor market in India is quite substantial. As per Statista, the revenue in the Home Décor market in India amounts to US$1.69 billion in 2023. The market is expected to grow annually by 6.08% (CAGR 2023-2028).
Online rug stores offer a wide variety of rugs to choose from, including Indian rugs, Persian rugs, and Turkish rugs. They also offer a variety of sizes, colors, and patterns. Online rug stores typically ship rugs to customers’ homes.
3. Automobiles:
Indian Market: India’s Automotive Market was valued at USD 100 billion in 2021 and is expected to reach USD 160 billion in 2027, registering a CAGR of 8.1% over the forecast period (2022-2027).
India is the 4th largest producer of Automobiles in the world, with an average annual production of more than 4 million motor vehicles.
Luxury Car Rentals:
Offering high-end cars for rent for special occasions or corporate events can be a lucrative business.
Many individuals and businesses desire the experience of driving luxury cars without the commitment and expenses of ownership. Luxury car rental services cater to this demand by providing a fleet of high-end vehicles, including luxury sedans, sports cars, and SUVs.
These services often offer a range of packages and rental durations to suit different needs, such as daily rentals, weekend getaways, or long-term leases.
The success of a luxury car rental business relies on maintaining a well-maintained fleet, providing exceptional customer service, and targeting the right market segments, such as affluent individuals, tourists, or event planners.
Custom Car Interiors:
Providing custom interior design services for car owners looking to upscale the interiors of their vehicles can be a niche but profitable business.
Many car enthusiasts and luxury car owners desire personalized and unique interiors that reflect their style and preferences.
Custom car interior businesses offer a range of services, including upholstery, leatherwork, custom stitching, dashboard modifications, and installation of high-end audio and entertainment systems.
These businesses often collaborate with car owners to understand their design vision and create custom interiors that meet their exact specifications.
Building a reputation for craftsmanship, attention to detail, and using high-quality materials is crucial for success in this market.
High-End Auto Detailing:
Establishing a premium auto detailing business offering exceptional quality services can be a viable venture in the luxury car market.
Luxury car owners take pride in the appearance and maintenance of their vehicles, and they are willing to invest in professional auto detailing services to keep their cars in pristine condition.
High-end auto detailing businesses go beyond regular car washes and provide meticulous cleaning, polishing, and protection treatments for both the exterior and interior of luxury vehicles.
These services often utilize specialized techniques, products, and equipment to achieve superior results. Offering convenient mobile detailing services or partnering with luxury car dealerships can help attract customers in this niche market.
Luxury Car Accessories Store:
Opening a retail store selling premium car accessories and gadgets can cater to the needs of luxury car owners.
Luxury car owners often seek high-quality accessories to enhance the functionality, aesthetics, and overall driving experience of their vehicles.
A luxury car accessories store can offer a wide range of products, including custom wheels, performance upgrades, interior enhancements, advanced audio systems, navigation systems, and high-end car care products.
Building relationships with reputable suppliers and manufacturers, curating a unique product selection, and providing excellent customer service are essential for success in this competitive market.
4. Experiential Luxury:
Luxury Travel Agencies:
Starting a travel agency focusing on curated luxury travel experiences can be a rewarding business venture.
The total contribution of travel and tourism to India’s GDP was about 122 billion U.S. dollars.
The value of the travel market in India was estimated at 75 billion U.S. dollars in the financial year 2020.
The travel market is projected to grow to around 125 billion U.S. dollars by the financial year 2027.
Luxury travelers seek unique and exclusive experiences that go beyond traditional vacation packages.
As a luxury travel agency, you would curate and arrange personalized itineraries that cater to the specific preferences and desires of your high-end clientele.
This may include booking luxury accommodations, arranging private transportation, organizing unique excursions, and providing access to VIP events and experiences.
Building relationships with luxury hotels, resorts, tour operators, and other travel providers is crucial to offering exceptional service and exclusive perks to your clients.
High-End Event Planning:
Offering event planning services for high-end corporate events, galas, or personal celebrations can be a lucrative niche in the luxury market.
High-net-worth individuals and corporations often host extravagant events that require meticulous planning and attention to detail.
As a high-end event planner, you would work closely with clients to conceptualize and execute their vision, coordinating everything from venue selection and design to catering, entertainment, and logistics.
Building a strong network of vendors, suppliers, and industry professionals is essential in this field to deliver exceptional experiences and exceed client expectations.
Luxury Cruise Experiences:
Organizing or partnering with luxury cruise lines to offer exquisite sea voyages can be a profitable business opportunity.
Luxury cruises provide travelers with a combination of luxury accommodations, fine dining, personalized service, and unique itineraries to exclusive destinations.
As a luxury cruise organizer, you would work with cruise lines to curate exceptional experiences, create tailored itineraries, and provide exclusive amenities and services to your clients.
This could include organizing private shore excursions, hosting special events onboard, and offering personalized concierge services throughout the journey.
VIP Concierge Services:
Providing personalized concierge services to high-net-worth individuals for event access, travel planning, and more can be a sought-after service in the luxury market.
VIP concierge services cater to the unique needs and desires of affluent clients, offering assistance with travel arrangements, event ticketing, restaurant reservations, exclusive access to high-profile events, and personalized recommendations for luxury experiences.
Building a strong network of connections, maintaining confidentiality, and delivering exceptional service are crucial in this business.
Attention to detail, prompt responsiveness, and a deep understanding of high-end lifestyles are key to success in this field.
5. Health and Wellness:
The Health and Wellness market in India has been growing significantly. Here are some key statistics:
India:
- The India health and wellness market is expected to exhibit a growth rate (CAGR) of 5.55% during 2023-2028.
- The retail value of the health and wellness market in India amounted to approximately 8.4 billion U.S. dollars in 2018. This was forecast to reach nearly 16 billion dollars by 2023.
Luxury Fitness Centers:
Establishing luxury fitness centers with state-of-the-art facilities and personalized training programs can cater to the health and wellness needs of affluent individuals.
To create a luxury fitness center, you would need to invest in top-of-the-line exercise equipment, create an upscale and inviting atmosphere, and offer a range of amenities such as spa services, sauna, steam rooms, and luxury locker rooms.
Additionally, hiring experienced and knowledgeable trainers who can provide personalized training programs tailored to each client’s goals and fitness levels is crucial.
Membership fees for luxury fitness centers are typically higher to reflect the exclusive services and facilities provided.
Holistic Wellness Retreats:
Creating holistic wellness retreats in luxurious settings can be a popular choice for individuals seeking a transformative and rejuvenating experience.
These retreats focus on nurturing the mind, body, and soul through various holistic practices such as yoga, meditation, spa treatments, healthy cuisine, and mindfulness activities.
To establish a successful holistic wellness retreat, you would need to carefully select a serene and picturesque location, design comfortable and luxurious accommodations, offer a range of wellness programs and workshops, and provide personalized services that cater to the individual needs of each guest.
Premium Yoga or Pilates Studios:
Opening premium yoga or pilates studios can cater to individuals who value high-end fitness experiences and seek expert guidance from experienced instructors.
To create a premium yoga or pilates studio, you would need to invest in high-quality equipment, create a serene and aesthetically pleasing space, and hire certified and experienced instructors who can provide personalized attention to clients.
Offering specialized classes, workshops, and private sessions can further enhance the exclusivity and luxury experience for your clientele.
High-End Nutritional Counseling:
Providing high-end nutritional counseling services with personalized diet plans can cater to individuals who prioritize their health and well-being.
High-net-worth individuals often seek personalized dietary guidance to achieve their health goals.
As a high-end nutritional counselor, you would assess clients’ nutritional needs, create customized meal plans, offer guidance on dietary supplements, and provide ongoing support and monitoring.
To establish yourself as a premium nutritional counselor, it’s important to have the necessary certifications and qualifications, stay updated on the latest research and trends in nutrition, and offer a high level of personalized service and attention to your clients’ needs.
6. Food and Beverage:
Luxury Wine or Liquor Stores:
Operating luxury wine or liquor stores can cater to customers who appreciate premium and rare selections of wines, liquors, or craft beverages.
To create a luxury wine or liquor store, you would need to curate a collection of high-end wines, spirits, and craft beverages from around the world.
Create an inviting and upscale atmosphere in your store, and offer personalized recommendations and expertise to your customers.
Additionally, consider offering wine or liquor tasting events, collaborations with local vineyards or distilleries, and a range of accessories and gift options to enhance the luxury experience for your customers.
Exclusive Culinary Workshops:
Organizing exclusive culinary workshops conducted by renowned chefs can attract individuals who are passionate about gourmet cooking and want to enhance their culinary skills.
To establish exclusive culinary workshops, you would need to collaborate with experienced and renowned chefs who can offer hands-on cooking classes, demonstrations, and culinary experiences.
Choose upscale venues and provide high-quality ingredients and equipment for the workshops.
Offering unique themes, such as specific cuisines or cooking techniques, can further enhance the exclusivity and appeal of your culinary workshops.
Premium Catering Services:
Providing premium catering services for corporate events, weddings, or private parties can cater to individuals or organizations looking for a high-end dining experience.
To offer premium catering services, you would need to focus on creating customized menus using high-quality ingredients, offering unique and innovative dishes, and providing exceptional presentation and service.
Attention to detail, flexibility to accommodate various dietary preferences, and the ability to handle large-scale events are crucial for success in the premium catering industry.
Building strong relationships with event planners, venues, and suppliers can also help establish your reputation and attract high-profile clients.
Luxury Coffee or Tea Shops:
Establishing luxury coffee or tea shops can cater to individuals who appreciate exotic and high-quality brews in a luxurious ambiance.
To create a luxury coffee or tea shop, you would need to source and serve specialty and rare coffee or tea varieties from around the world.
Focus on providing a premium and personalized experience to your customers, offering expert advice on brewing methods, and creating a serene and upscale atmosphere in your shop.
Consider incorporating unique brewing techniques, offering high-end snacks or pastries, and providing comfortable seating and elegant decor to enhance the luxury experience for your customers.
7. Technology and Online Services:
High-End E-commerce Platforms:
To establish an online platform dedicated to luxury goods, designer brands, and bespoke products, you would need to create a visually appealing and user-friendly website or mobile app.
Focus on curating a selection of high-end products from renowned luxury brands, independent designers, and artisans.
Provide detailed product descriptions, high-quality product images, and ensure a seamless purchasing experience with secure payment options and efficient shipping processes.
Consider offering personalized recommendations, exclusive deals or discounts for loyal customers, and incorporating features like product customization or virtual try-on to enhance the luxury shopping experience.
Virtual Reality (VR) Experiences:
To create VR platforms for virtual luxury shopping experiences, virtual art galleries, or virtual luxury property tours, you would need to invest in VR technology and software development.
Collaborate with luxury brands, art galleries, or real estate agencies to create immersive virtual experiences that replicate the physical environments and allow customers to explore and interact with products, artworks, or properties from the comfort of their own homes.
Ensure the VR experience is seamless, realistic, and user-friendly, and provide options for virtual assistance or personalized guidance to enhance the customer experience.
Blockchain-Based Authenticity Verification:
To provide blockchain-based verification services for the authenticity and provenance of luxury goods, you would need to develop a platform that utilizes blockchain technology to create a transparent and immutable record of a product’s history.
Collaborate with luxury brands, auction houses, or dealers to verify the authenticity and provenance of high-value items such as art, jewelry, or high-end fashion.
Implement a system where each product is assigned a unique digital signature or token that can be tracked and verified on the blockchain, ensuring trust and transparency for buyers and sellers.
Luxury Subscription Boxes:
To offer luxury subscription boxes delivering curated goods, gourmet foods, or exclusive beauty products, you would need to establish partnerships with luxury brands, gourmet food suppliers, or beauty product manufacturers.
Create subscription plans that offer a curated selection of high-end products, tailored to the preferences and interests of your subscribers.
Focus on providing a premium unboxing experience, including luxurious packaging, personalized notes, and exclusive perks or surprises for subscribers.
Ensure a seamless subscription management process and prioritize customer satisfaction and retention.
AI-Powered Personal Shopping Assistants:
To develop AI-powered platforms providing personalized shopping advice, style recommendations, or personal concierge services for high-end clients, you would need to invest in artificial intelligence and machine learning technologies.
Create algorithms that analyze customer preferences, purchase history, and style preferences to provide tailored recommendations and suggestions.
Implement chatbot or virtual assistant features that can interact with customers, answer their queries, and provide personalized assistance throughout the shopping process.
Focus on delivering a high level of customer service and ensuring that the AI-powered platform understands and anticipates the unique needs of high-end clients.
Online Auction Platforms for Luxury Goods:
To create online platforms for auctioning rare, high-value, or luxury items like artworks, antiques, or collectible automobiles, you would need to establish a secure and reliable online auction platform.
Implement features that allow sellers to list their items with detailed descriptions, images, and starting bids, while also providing potential buyers with the ability to place bids, track auctions, and participate in real-time bidding.
Ensure transparent and secure payment processes, as well as logistics support for shipping and delivery. Build trust by verifying sellers and ensuring authenticity checks for the items being auctioned.
Offer a user-friendly interface and provide customer support to facilitate a smooth auction experience for both buyers and sellers.
Conclusion:
In conclusion, the luxury business sector in India presents an exciting and lucrative opportunity for entrepreneurs seeking to tap into the realm of opulence. With a growing affluent population, changing consumer preferences, and a rich cultural heritage, India offers a unique blend of traditional elegance and modern extravagance.
Throughout this article, we have explored a range of luxury business ideas in India, from high-end fashion and jewelry to hospitality and experiential services. Each idea holds the potential to cater to the discerning tastes of the Indian consumer and create a memorable and exclusive experience.
However, success in the luxury business space requires more than just a great idea. It demands meticulous planning, impeccable execution, and a deep understanding of the target market.
It requires a commitment to excellence, attention to detail, and the ability to create a sense of exclusivity and personalized service.
As the Indian luxury market continues to evolve, it is important for entrepreneurs to stay attuned to the changing trends and consumer demands. By continuously innovating, adapting to new technologies, and maintaining a strong brand identity, aspiring luxury business owners can carve a niche for themselves in this dynamic landscape.
So, if you are ready to immerse yourself in the world of luxury business in India, seize the opportunity, and embark on a journey filled with elegance, sophistication, and unparalleled success.
With the right vision, passion, and dedication, you can turn your dream into a thriving luxury business venture in the captivating land of India.
1: What are the top luxury business ideas in India for 2024?
A: The top 15 luxury business ideas in India for 2024 are concierge business, luxury car rental, cleaning service, installation business, watch business, spa, interior design, commercial real estate, smartphones, luxury apparel, manufacturing business, bed and breakfast, red carpet service, start an antique furniture business, and water taxi business.
2: How can I start a luxury business?
A: To start a luxury business, you need to have a good understanding of the luxury industry and the market you want to target. It is important to identify your potential customers and capitalize on their needs and desires. Additionally, you will need the necessary investment to get started and create a business plan to outline your strategies and goals.
3: What are some profitable luxury business ideas?
A: Some profitable luxury business ideas include concierge business, cleaning service, spa, interior design, watch business, manufacturing business, bed and breakfast, and red carpet service. These businesses have a high demand in the luxury market and can offer significant returns on investment.
4: How can I market my luxury business?
A: To market your luxury business, you can utilize various strategies such as creating a professional website, utilizing social media platforms, participating in trade shows, partnering with other luxury businesses, offering valet parking services, hiring professional emcees and ushers, and targeting the affluent customer base through targeted advertising.
5: What are some important considerations when starting a luxury business?
A: When starting a luxury business, it is important to consider factors such as the initial investment required, the potential profitability of the business idea, the target customers, the competition in the market, the timing of starting the business, and the unique selling proposition of your products or services.
6: How can I build a successful luxury business?
A: To build a successful luxury business, it is important to offer high-quality products or services, provide exceptional customer service, build strong relationships with your customers, continuously innovate and improve your offerings, stay updated with the latest trends in the luxury industry, effectively market your business, and create a strong brand image.
7: What are some luxury business ideas in the hospitality industry?
A: Some luxury business ideas in the hospitality industry include starting a bed and breakfast, offering red carpet services, providing concierge services, and starting a water taxi business. These businesses cater to the needs and desires of affluent customers and provide unique and luxurious experiences.
8: What are the requirements to start an interior design business?
A: To start an interior design business, you will need a strong portfolio showcasing your design skills, knowledge and expertise in the field of interior design, good understanding of the local market, a network of suppliers and contractors, and the ability to provide tailored and high-quality design solutions to your clients.
9: Is it profitable to start a luxury apparel business?
A: Starting a luxury apparel business can be profitable if you are able to offer unique and high-quality products that cater to the demands of the affluent customers. However, it is important to conduct market research, identify your target audience, and carefully plan your business strategies to ensure profitability.
10: What are some luxury business ideas in the technology sector?
A: Some luxury business ideas in the technology sector include selling luxury smartphones, offering personalized tech support services, providing high-end audio-visual solutions, and developing luxury software applications. These businesses cater to the needs of tech-savvy affluent customers who seek premium and exclusive technology products and services.
